Media Scripts
- 'Lost Dreams' - parent television commercial
- 'Ad within Ad' - parent television commercial
- 'Ice' - youth television commercial
- 'Marijuana' - youth television commercial
- 'Ecstasy' - youth television commercial
- 'Speed' - youth television commercial
Lost Dreams Commercial
Description: 60 sec TVC
We open on an eighteen year old girl's face. It almost fills the screen. She is lying down on a bed, staring blankly. We realise she is a prostitute as she folds some money and places it in the waistband of her pants. The screen fades to black.
Over this image, we hear the same girl's voice when she was seven year's of age.
It is alive with optimism and hope for the future:
When I grow up, I want to be a teacher in a high school..
I'll teach English... and get married and have three children.
We then see a sixteen year old guy in a hotel toilet cubicle.
He is rummaging desperately through a handbag he has stolen. He fails to find any money.
The screen fades to black.
Over this, we hear his voice when he was seven years of age:
I reckon it'd be great to be a fireman..
You get to drive the engine..
And you get to go in burning buildings and save people and stuff.
We then see a sixteen year old girl, with unkempt hair.
She is screaming at her mother who is trying to stop her walking out the front door.
The girl strikes her mother who reels backwards.
The mother is in tears.
Over these distressing images, we hear this girl's voice when she was seven:
I help mum make scones and cakes, so when I grow up I'll be a.. have a restaurant.. and all my friends will come there.. and my mum and dad.
We then see the face of a 17 year old boy. He appears healthy yet his eyes stare straight ahead. We are shocked as the zipper of a body bag is slowly pulled closed over the top of his face.
Over this scene, we hear him when he was a happy and optimistic seven year old:
I'm in the under 9's, and I'm a forward. I usually score a goal every match.
One day I want to play for Australia if I'm good enough.
A super then appears on a black screen: DRUGS DESTROY LIVES.
This fades off and another one appears: LET'S WORK TOGETHER AGAINST DRUGS.
Government tag: Spoken by: J.Tolli, J, McKinnon, I. Webster, E.Miles and L.Gabriel.
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Ad Within An Ad
Description: 60 sec TVC
March 8 2005
NARRATIVE: We see a segment of the drugs ad, which has been running for the previous two weeks. It shows a dead boy's face being zipped into a body bag.
We hear a girl's voice:
GIRL: "I hate this."
The camera pulls back to reveal a family watching television. A fifteen-year-old girl is shaking her head and rolling her eyes.
MOTHER: "What's up?"
DAUGHTER: "It's that ad for drugs..it's horrible."
MOTHER: "Well drugs are a big problem. It worries the hell out of your father and I."
DAUGHTER: "How come?"
MOTHER: "Do any kids at your school do drugs?"
DAUGHTER: "I s'pose."
MOTHER: "Well that's why. What would you say if someone offered you some?"
The camera pulls out to reveal a father and son watching this whole scene on another television.
DAD: "That's a good point. What would you say if someone offered you some?"
SON: " I'd tell 'em no. You never know what it could do to you."
The camera pulls out further to reveal that this too has actually been part of a television ad.
We are in a lounge room with another family - mum, dad , an 8 and a 10 year old.
8 YR. OLD SON: "Mum, did they used to have drugs around when you were young?"
MUM: "They did, but it's a lot worse now."
8 YR. OLD SON: "Why?"
The camera pulls out yet again to reveal that this too has actually been part of a television ad. We are in another lounge room with another family, a mother, father and their 15-year-old daughter.
MOTHER: "We should probably talk about drugs with the kids."
15 YR. OLD DAUGHTER: "You don't know anything about drugs?"
MOTHER: "We should find out."
We hear a voice over: "One of the best ways of preventing drug use is by talking to your children. This booklet tells you about drugs and ways you may find helpful to talk about them with your family. For your copy call 1800 250 015 or visit the website."
A super appears: LET'S WORK TOGETHER AGAINST DRUGS, Government logo and crest together with a phone number, 1800 250 015
The camera then pulls out to show another family sitting in front of a television watching this ad.
FATHER: "We should read that."
SON: "Yeah."
VOICE OVER: Authorised by the Australian Government, Canberra.
SUPER: Authorised by the Australian Government, Canberra.
Spoken by: M.Lee, S.Burmeister, R.Lee, R.Woo, C.Parker, R.Pirrelli, G. Balantyne, E.Sharpe, L.Gabriel, M.Diaz & P.Pantano.
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Ice Youth Commercial
Description: 45 sec TVC
VIDEO:
The commercial begins with a doctor in a hospital ward talking to camera.
A super appears: “Dr. Sally McCarthy, Director of Emergency Medicine, Prince of Wales Hospital Sydney.”
As she speaks, we cut away to scenes which illustrate what she is referring to.
We begin with a guy sitting in his office staring into the middle distance at his desk. Although wearing a collar and tie, he is quite dishevelled and rubbing his hands together in a strange repetitive motion. We see his boss and another employee exchange a worried glance in the background.
AUDIO:
Doctor: “As a doctor treating more and more people who use the drug ‘ice’, I see some terrible things…
…users who can’t sleep for days at a time…
…some smoke it, not realising that’s just as addictive.
VIDEO:
We now see a young guy arguing with his crying mother in her kitchen…
he pushes her roughly backwards and she falls to the floor.
We now see a girl in her early 20’s sits staring on a sofa in a suburban loungeroom. Her face is ravaged by sores and blemishes. She scratches at her forearms, digging at her wounds.
AUDIO:
Ice destroys lives, it tears families apart…
…Some ice users dig at their arms, feeling like bugs are crawling under the skin…
VIDEO:
Two police restrain a young guy they have brought to the hospital. His shirt has been ripped off…
he gets one arm loose and lashes out at a male nurse. As the nurse falls to the ground, the young guy picks up a metal bin and throws it at a window, shattering it…
security guards and the police struggle to restrain him.
AUDIO:
…and then there’s the psychotic episodes…
It’s frightening that addiction can happen in such a short time.
VIDEO:
A super appears: DON'T LET ICE DESTROY YOU
Super also contains phone number: 1800 250 015 and website: australia.gov.au/drugs
& Government crest.
AUDIO:
She continues: “Don’t let Ice destroy you”.
VIDEO:
Authorised by the Australian Government Canberra. Spoken by S. McCarthy
AUDIO:
Authorised by the Australian Government Canberra
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Marijuana Youth Commercial
Description: 45 sec TVC
NARRATIVE: We open on a party in a suburban house. We see a boy (who has been smoking marijuana) slumped on a lounge in the corner of a room, staring straight ahead.
We hear two girls speaking:
Girl 1: "Look at Nick, he's so off his face."
Girl 2: "I didn't know he'd get so into dope."
Girl 1: "Yeah, he's been smoking more and more."
The camera moves rapidly through a picture on the wall of a city street. The picture comes to life as the camera moves into it and we are suddenly at the scene of an accident. A pedestrian has been hit. Ambulance paramedics are frantically working on someone. The female driver stands there in a daze. She (has been smoking marijuana and) is obviously affected. We see a small bag of grass in her handbag. She speaks to a policewoman.
Policewoman: "OK miss, tell me exactly what happened."
Girl: "I don't know what happened...she was just suddenly there...I didn't mean to hurt anyone..I didn't see her."
The camera moves through a window on the side of the ambulance. Suddenly we are in a hospital room. A nervous young man is sitting on the edge of a hospital bed. We hear one of his friends speak:
Boy: "I didn't know it could mess his head up that much."
The camera moves through the screen of a television set in the room on which we see the main street of a country town. A girl is sitting sullenly in the gutter. A nearby girl speaks sadly to her friend:
Girl 1: "She's not doing too well."
Girl 2: "Doesn't surprise me though. It's like I don't know her anymore. She's really changed."
The camera moves through a poster of a grassy scene on the wall behind. We are suddenly at an Aussie Rules match. A player hand-passes a football to his team mate. He clumsily fumbles it, dropping it to the ground - it rolls out of bounds. He looks breathless and confused. His team mates shake their heads - it's obviously not the first time. We hear one of them say:
Team mate: "Not again..wake up."
The coach shakes his head, mystified:
Coach: "I don't know what's wrong with him these days."
A super appears and we hear:
"Marijuana. You don't know what it'll do to you."
For more information call 1800 250 015 or visit www.drugs.health.gov.au
We also see a Government crest.
The screen goes blank and a government authorisation appears.
VO: Authorised by the Australian Government, Canberra.
Super: Authorised by the Australian Government, Canberra.
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Ecstasy Youth Commercial
Description: 45 sec TVC
NARRATIVE: We open on a scene in a nightclub. A girl is lying on the floor. She has collapsed and is sweating profusely. Her friends are frantic around her. They ask her if she is alright and roll her over. Her distraught boyfriend watches on.
Girlfriend: "What did she take?"
Boyfriend: "I don't know what was in it ...I think it was ecstasy."
The camera moves rapidly through a nearby TV showing a film clip. We are suddenly in the bedroom of a 16-year-old girl. She is sitting forlornly on her bed, tears rolling down her cheeks. We hear her boyfriend speak:
Boy: "I don't know why she takes it. She always gets so depressed coming down."
The camera moves rapidly through the glass of the girl's window and into the window of a building across the road. We are in a dental surgery. A young guy is in the chair with a dentist operating on his mouth. We hear the young guy's thoughts, as well as the dentist's voice during the examination. We cut away to a rapid montage of damaged teeth close-ups and the guy's agonised face:
Dentist: "You've done quite a bit of damage in there."
Guy: "I didn't know how many health problems it could cause."
Dentist: "The grinding has cracked your front teeth..this is pretty serious."
The camera moves rapidly through a picture on the wall. The curtains in the picture suddenly become curtains around a bed in an intensive care unit in a hospital. They pull to one side as we see a young man experiencing thermal meltdown. Hospital staff are frantically trying to reduce his body temperature as his distraught parents look on.
We hear the voice of his friend:
Girl: "I don't know whether he's going to make it....he just wanted to try something new."
A super appears and we hear:
" Ecstasy. You don't know what it'll do to you."
For more information call 1800 250 015 or visit www.drugs.health.gov.au.
We also see a Government crest.
The screen goes blank and a government authorisation appears.
VO: Authorised by the Australian Government, Canberra.
Super: Authorised by the Australian Government, Canberra.
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Speed Youth Commercial
Description: 45 sec TVC
NARRATIVE: We open on a young guy in a suburban shopping centre. He is shaking uncontrollably, his eyes wide with fear. His back is pressed against a shop window.
We hear his friend's voice:
Friend: "I didn't know taking speed could cause panic attacks."
The camera then moves rapidly into a picture of a hallway on his funky T-shirt. The scene comes to life and we turn left into a public toilet off the hallway. A girl has locked herself inside a cubicle, cowering on the floor beside the toilet bowl. She is distraught and paranoid. She is convinced there are people out to get her. Blood is visible where she has repeatedly scratched her own arms. Her friends are at the door, unable to help.
Girl: (Pleading) "Babe what's wrong... what's the matter? (to friend) I don't know why she thinks we're out to get her.... I just want to talk to you."
The camera moves rapidly through a small airflow vent on the wall. We are suddenly in a suburban house. A young guy is storming down the hallway, yelling angrily. He punches his fist violently through the wall. We hear this girlfriend's voice:
Girlfriend: "I don't know what to do..I hate it when he's been speeding. He ends up so aggro."
The camera then moves rapidly through a picture of a suburban house on a page of an open newspaper on the floor. We travel into the house and we see it is a horribly dirty drug lab. Filth is everywhere as a man mixes chemicals. We hear a young guy's voice:
Guy: "You just don't know who's making it."
The camera then moves rapidly through the screen of a small television set on which we see a hospital emergency room scene. We are suddenly there in the room with a girl obviously on life support. We hear her girlfriend sob:
Girlfriend: "We didn't know what was in it..it could've been anything."
A super appears and we hear:
" Speed. You don't know what it'll do to you."
For more information call 1800 250 015 or visit www.drugs.health.gov.au.
We also see a Government crest.
The screen goes blank and a government authorisation appears.
VO: Authorised by the Australian Government, Canberra.
Super: Authorised by the Australian Government, Canberra.
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