Campaign resources - National Drugs Campaign 2007
A number of information and promotional resources have been developed to further campaign messages. Many parents have indicated they would like to know more about drugs and often underestimate the influence they can have on their children's decisions. A booklet for parents was developed for the 2001 and 2005 National Drugs Campaign and revised for the 2007 Campaign to reflect the most current information about drugs. As well as containing drug information the booklet contains lots of advice and tips for parents to help them openly discuss drugs with their children. This resource was distributed to all households in September 2007 and is now available to download only (hardcopies are not available).
Resources for young people originally developed during the 2005 campaign, aim to highlight the positive ways young people can experience life without drugs. The 'Where's your head at?' booklet and website profiles young Australians who get their kicks staying clear-headed and free of drugs.
A number of resources were developed for Indigenous youth including drink bottles, lanyards, temporary tattoos and posters however they are no longer to order.
All the resources can be downloaded and limited copies of some resources, where stocks are available, can be ordered in hardcopy by clicking through to this order form.
Parents
Resources for parents including television commercials, print ads, Information booklet, audio version of the booklet and tip sheet.Youth
Resources for young people including television commercials, print ads, 'Where's you head at?' booklet, posters and wallet card. A youth website is also available.Campaign research
- Formative research with young Australians to assist in the development of the National Drugs Campaign: June 2003 (PDF 434 KB)
- National Drugs Campaign 2001: Evaluation of Phase One: April 2003 (PDF 737 KB)
- National Drugs Campaign 2005: Evaluation of Phase Two: March 2006
- National Drugs Campaign 2007: Evaluation of Phase Three: April 2008
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