About the National Drugs Campaign
The aim of the National Drugs Campaign 2007 is to contribute to a reduction in the proportion of young Australians using illicit drugs. The campaign provides information about the negative consequences of illicit drug use, and promotes positive alternatives to drug use and ways for youth to seek the help they need.
The campaign also recognises the importance of family relationships and those in the health, welfare and education professions who provide support and help for youth.
The National Drugs Campaign 2007 will target youth and their parents, as well as conducting supporting activities targeting service providers and stakeholders and audiences with special needs.
For youth the campaign has four television commercials highlighting the negative consequences of ice, marijuana, speed and ecstasy. These were supplemented by parent television commercials from the 2001 and 2005 campaign as well as other activities promoting positive alternatives to taking drugs, ways to seek help for youth and also help for parents in building relationships with youth.